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☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ Rizzlers rejoice: The Oxford English Dictionary has announced its word of the year
▼ + stars: | 2023-12-04 | by ( Sebastian Cahill | ) www.businessinsider.com time to read: +2 min

The Oxford English Dictionary even declared it 2023's word of the year. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Folks, we've done it again — as a collective, we've pushed the esteemed Oxford English Dictionary into making a slang term its word of the year. AdvertisementAfter over 32,000 people cast votes, the Oxford team picked "rizz" as its final selection.

Persons: It's, —, we've, Kai Cenat, Tom Holland, BuzzFeed, I've Organizations: Oxford, Service, USA Locations: Oxford, rizz

☆ Oxford’s 2023 Word of the Year Is … ‘Rizz’
▼ + stars: | 2023-12-03 | by ( Jennifer Schuessler | More About Jennifer Schuessler | ) www.nytimes.com time to read: +1 min

Oxford University Press, the world’s second-oldest academic press and the publisher of the Oxford English Dictionary, has rizz. “Rizz” — Gen Z (or is it Gen Alpha?) slang for “style, charm or attractiveness,” or “the ability to attract a romantic or sexual partner” — has been named as Oxford’s 2023 Word of the Year, beating out contenders like situationship, prompt, de-influencing and (yes) Swiftie. It went viral in June, after the actor Tom Holland, in an interview with Buzzfeed, said: “I have no rizz whatsoever. Plus, he said, the word simply has … rizz.

Persons: Alpha, ” —, “, ”, Kai Cenat, Tom Holland, Buzzfeed, Casper Grathwohl Organizations: Oxford University Press, Oxford English, YouTube, Oxford Locations: Oxford

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ How I got my job as Twitch streamer Kai Cenat's assistant thanks to an Instagram DM — and a zebra
▼ + stars: | 2023-11-08 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +9 min

Brianna Lewis, 28, works as a personal assistant to top Twitch streamer Kai Cenat. AdvertisementAdvertisementThis as-told-to essay is based on a transcribed interview with 28-year-old Brianna Lewis, who is an assistant to Twitch streamer Kai Cenat. But I was never presented the right opportunity until late 2021, when a family member sent me Kai Cenat's Instagram story. Kai is a Twitch streamer and YouTube creator with millions of subscribers across multiple platforms. You can kind of gauge when they're going to need you, and what exactly they're going to need — probably before even they realize that they need it.

Persons: Brianna Lewis, Lewis, DMing, —, I've, Kai Cenat's, Kai, I'm, It's, we've, Drake, Kai Cenat Organizations: Service, Instagram DMs, YouTube Locations: Instagram, Georgia, Charlotte , North Carolina, Atlanta

☆ Find me a zebra and you can have the job: What it's like to work for top YouTube stars, according to 17 current and former staffers of creators like MrBeast and Kai Cenat
▼ + stars: | 2023-11-01 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +10 min

Cenat, who is a top Twitch streamer and YouTube creator with millions of subscribers across multiple platforms, was looking for an assistant. Cenat responded to her message, writing that she could have the job if she could get one task done. There's even a job board dedicated to finding work with a YouTube creator: YT Jobs . The staffers ranged from full-time employees to contractors, and they described days filled with unimaginable stunts, inconsistent work hours, varying salaries, and frequent pivoting. "It's like the old adage of, 'If you love what you do, you never work a day in your life.'"

Persons: Brianna Lewis yearned, Kai Cenat's, Cenat, Lewis, She's, Jimmy Donaldson, Preston Arsement, YT, Britt Carter, Kai Cenat, Brianna Lewis, Carter, Drake, Peter Sanjur, Sanjur, Zi Yuan, Yuan, Jason Russak, YouTuber Jesse Riedel, Russak Organizations: Instagram DMs, YouTube, Research, Oxford Economics Locations: Georgia, Charlotte , North Carolina, Atlanta , Georgia, Greenville , North Carolina, Smoky, Japan, Tokyo

☆ Union Square Melee Shows an Influencer’s Power Unleashed in Real Life
▼ + stars: | 2023-08-09 | by ( Jonah E. Bromwich | More About Jonah E. Bromwich | ) www.nytimes.com time to read: +1 min

“We’re going to be going crazy,” Mr. Cenat, a social media superstar who has become known for his marathon streaming sessions, said during a Wednesday broadcast on the social media platform Twitch. He announced a gathering in Union Square to tens of thousands of viewers. Two days later, thousands of young people showed up in Union Square, some of them jumping on cars and vans, many with their phones out and filming. Mr. Cenat was arrested — along with at least 65 other people — and charged by the police with inciting a riot. For those unfamiliar with Mr. Cenat — which it’s safe to say includes most over-21 New Yorkers — it was as though full-blown Beatlemania had suddenly materialized for some guy on the Q train.

Persons: Kai Cenat, “ We’re, Mr, Cenat, Beatlemania Organizations: ., Yorkers Locations: Union, York, Union Square, . New York

About 12:30 p.m. Friday, the New York Police Department’s entertainment unit saw that Kai Cenat, a social-media streamer who has more than six million followers, had said that he would be in Manhattan’s Union Square that day, ready to give away free PlayStation 5 consoles and other prizes to fans who showed up. The local precinct sent a few officers and supervisors. By 1:30 p.m., there were about 300 fans in Union Square. “Not a big crowd,” Jeffrey Maddrey, the chief of the department, said at a news conference on Friday. “Something we’d expect for a social media event like this.”

Persons: Kai Cenat, ” Jeffrey Maddrey, ” Organizations: New York Police Locations: Union

☆ Influencer Kai Cenat charged with inciting a riot after New York City mayhem
▼ + stars: | 2023-08-05 | by ( ) www.reuters.com time to read: +1 min

REUTERS/David 'Dee' Delgado/File PhotoAug 5 (Reuters) - Social media influencer Kai Cenat has been charged with inciting a riot after he announced a giveaway of video game consoles that drew thousands of people to a New York City park on Friday and sparked violent clashes with police. Cenat, best known for his live streams on the gaming site Twitch and YouTube videos, was also charged with unlawful assembly, Maddrey said. He said the crowd started to calm down when police officers evacuated Cenat from the park. In a video posted Thursday, Cenat told his followers that the giveaway would include computers and Playstation 5 consoles. Cenat, 21, has 6.5 million followers on Twitch and 4 million subscribers on YouTube.

Persons: Kai Cenat, David, Dee, Delgado, influencer Kai Cenat, Jeffrey Maddrey, Maddrey, Cenat, Eric Beech, David Gregorio Our Organizations: Union Square, REUTERS, New York Police Department's, YouTube, Thomson Locations: New York City, U.S, Cenat, Washington

A gathering of thousands of people in Manhattan’s Union Square Park on Friday quickly became an unruly scene, with dozens of police officers called to quell the chaos. Many in the crowd were looking to get free video game consoles that would be handed out by a popular social media streamer. However, by Friday evening, the police had arrested dozens of people, including the live-streamer who organized the event, Kai Carlo Cenat III, who was charged with inciting a riot. Kai Carlo Cenat III and a fellow streamer, Fanum, recently told their millions of followers that they would give away PlayStation 5 consoles at Union Square Park on Friday at 4 p.m. But the crowd soon grew “exponentially” and began to spill onto the nearby streets, blocking pedestrians and cars.

Persons: Kai Carlo Cenat III

Cenat, who has over 4 million followers on YouTube, over 5 million on Instagram, and 6.5 million on Twitch, said during a Wednesday Twitch stream that he would be hosting a “huge giveaway” Friday at 4 p.m. in Union Square Park. In the stream, he said they would be giving away computers, Play Station 5s, microphones, keyboards, webcams, gaming chairs, headphones and giftcards from a truck in Union Square. The crowds spurred the NYPD to activate a “Level 4” response, its highest level of disaster response. The department earlier announced that they had activated a “Level 2” response to handle the crowds and clear the area. Several police officers were injured in the frenzy and “quite a few” people were arrested as police worked to clear the crowd, Maddrey said.

Persons: influencer Kai Cenat, Cenat, ”, Jeffrey Maddrey, “, Maddrey, Kai Cenat, Alexi J . Rosenfeld, we’re, ” Maddrey, ” Cenat Organizations: CNN, Social, YouTube, “, NYPD, Police Locations: Union, New York City, New York, Manhattan

NEW YORK, Aug 4 (Reuters) - Thousands of people overran New York City's Union Square and the surrounding streets on Friday in a chaotic scene after a popular live streamer announced a "giveaway" event, with police struggling to contain fans throwing projectiles and injuring officers. The event was promoted by Kai Cenat, best known for his live streams on the gaming site Twitch and YouTube videos. He had earlier announced a "huge giveaway" on his Instagram account for 4 p.m. Jeffrey Maddrey, the highest-ranking uniformed officer for the New York City Police Department, told reporters that police were questioning Cenat and that charges against him were possible, including inciting a riot. In a video posted Thursday, Cenat told his followers that the giveaway would include computers and Playstation 5 consoles.

Persons: Kai Cenat, choppers, Jeffrey Maddrey, Cenat, Maddrey, Joseph Ax, Kanishka Singh, Brad Brooks, Deepa Babington, Rosalba O'Brien Organizations: New York City Police Department, Union Square, YouTube, Thomson Locations: New York, Manhattan, New York City, U.S, Washington

One of those in the crowd, Josh Ortiz, who lives in the Brownsville section of Brooklyn, said he was at the park to see the two YouTube personalities. “I just came out because I wanted to see them,” Mr. Ortiz, 18, said. “I think a lot of kids thought they could get a free PC or PlayStation and start making money, but I just wanted to see Kai. He’s the biggest Black creator in America right now.”He said things had initially been peaceful but that a few people had “started going crazy.”“It’s between bothersome and funny,” he said. “There was a big explosion just a second ago, but if you know, like I do, that it’s just kids with fireworks, then it gets kind of funny.”Mr. Ortiz said Mr. Cenat deserved some blame for the chaos.

Persons: Josh Ortiz, “, ” Mr, Ortiz, Kai, ”, Mr, Cenat, wasn’t Organizations: YouTube, Best Locations: Brownsville, Brooklyn, America

☆ How the slang term 'rizz' became an internet obsession that stumped boomers (and even zoomers)
▼ + stars: | 2023-01-27 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +4 min

The word 'rizz' originated with streamers Kai Cenat, Silky, and Duke Dennis. If you're chronically online or under the age of 25, you might know what "rizz" means. But it's a term so niche and siloed in certain streaming circles that even some zoomers are confused why it's suddenly everywhere. People have also invented an antonym of the phrase, negative rizz (or "L rizz"), to refer to someone so clumsy or awkward that they push people away. While Google Trends data still shows swaths of people searching and using the term, the official death of "rizz" may come when major corporations appropriate it.

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